1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your device on subsequent visits and to remember certain information about your preferences or activity.
Similar technologies — such as pixels, web beacons, and local storage — perform comparable functions and are also covered by this policy when we refer to "cookies".
Cookies are widely used across the internet. They are not harmful to your device and cannot access your personal files. However, some cookies can be used to track your browsing behaviour across multiple websites, which is why consent is required for non-essential cookies.
2. Why We Use Cookies
We use cookies for the following reasons:
- To ensure our website functions correctly (essential cookies)
- To understand how visitors use our website so we can improve it (analytics cookies)
- To remember your cookie preferences (preference cookies)
- To measure the reach of our marketing activity (marketing pixels, where consent is given)
We do not use cookies to collect information that could directly identify you without your knowledge, and we do not sell cookie data to third parties.
3. Types of Cookies We Use
Essential cookies
These cookies are necessary for our website to function and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences or filling in forms. Without these cookies, parts of the website may not work correctly.
Essential cookies do not require your consent under applicable law.
Analytics cookies
These cookies allow us to count visits and understand how visitors move around our website. All information collected is aggregated and anonymised — it helps us understand which pages are most useful and where visitors may be encountering difficulties. We use this information to improve our website.
Analytics cookies require your consent before they are placed.
Marketing and tracking pixels
These cookies or pixels are set through our website by third-party advertising platforms (such as Google Ads and Meta). They allow those platforms to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information but uniquely identify your browser and device.
Marketing cookies require your consent before they are placed.
Preference cookies
These cookies remember choices you make — such as your cookie consent decision — so that you are not asked again on subsequent visits.
4. Cookie Details
The table below lists the main cookies set on our website, their purpose, and their retention period.
| Cookie name |
Provider |
Purpose |
Duration |
Type |
fc_cookie_consent |
Fincrest |
Stores your cookie consent preferences |
1 year |
Essential |
_ga |
Google Analytics |
Distinguishes unique users; aggregated traffic measurement |
2 years |
Analytics |
_ga_* |
Google Analytics |
Maintains session state for GA4 measurement |
2 years |
Analytics |
_gid |
Google Analytics |
Distinguishes users across a 24-hour period |
24 hours |
Analytics |
_uet_sid |
Microsoft Bing |
Tracks conversions and ad campaign performance |
30 minutes |
Marketing |
_fbp |
Meta (Facebook) |
Identifies browsers for ad delivery and audience measurement |
90 days |
Marketing |
This list reflects our current cookie usage and will be updated when we add or remove cookies.
5. Third-Party Cookies
Some cookies on our website are set by third-party services that appear on our pages. These include:
- Google Analytics — used to understand website traffic and user behaviour in aggregated form. Google's privacy practices are described at policies.google.com/privacy.
- Google Maps — embedded on our contact page to display our office location. Google may set cookies when you interact with the map embed.
- Microsoft Advertising (Bing) — used to track the effectiveness of any advertising we place on Bing. Microsoft's privacy practices are at privacy.microsoft.com.
- Meta (Facebook) Pixel — used to measure website visits attributable to any advertising we run on Meta platforms. Meta's data policy is at facebook.com/policy.
We have no control over third-party cookies once they are placed. These providers may update or change the cookies they set independently of our cookie policy.
6. Managing Cookies
Browser settings
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete cookies already set, or alert you when a website tries to set a cookie. Please note that restricting cookies may affect the functionality of some parts of our website.
Here are links to cookie management instructions for the most common browsers:
Opt-out tools
You can also opt out of analytics and advertising cookies from specific providers:
7. Your Consent
When you first visit our website, a cookie consent banner will appear. You can choose to accept all cookies, accept only essential cookies, or customise your preferences by category.
Your preference is stored for up to one year. You may withdraw or update your consent at any time by clicking the cookie preferences link in the footer of any page, or by clearing your browser cookies and revisiting the site.
Non-essential cookies (analytics and marketing) are only placed after you have given your consent. Essential cookies are placed automatically as they are strictly necessary for our website to function.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or to comply with legal requirements. When we make changes, the "Last updated" date at the top of this page will be revised.
If we make material changes that affect how your data is handled, we will re-display the cookie consent banner on your next visit so that you can review and confirm your preferences.